Britney Spears and Madonna shared a kiss onstage during the 2003 MTV Video Music Awards.

Editor’s note: As executive vice president of news and production for MTV, Dave Sirulnick oversees MTV’s News and Docs department. In 1999 he also took on the role of executive producer of the Video Music Awards and continues to do so annually. Before joining MTV as news producer in 1987, Sirulnick produced segments for CNN.

(CNN) — In 1984, during the first ever VMAs, I was a 20-year-old Rutgers student.

Watching the show with my roommates from our off-campus apartment, Madonna’s wedding gown-clad, iconic performance of “Like a Virgin” made an indelible stamp on me.

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